Greetings to all Plateaulife.com clients & here’s to a happy and prosperous 2006!
First off, I want to thank all of you for your belief in the Plateaulife.com vision and its continued evolution as an affordable and effective place for you to promote your business.
I expect 2006 to be a year of explosive
growth for Plateaulife.com, and to show my appreciation for your business, I am resetting your “start date” to
Now, I’d like to introduce some new initiatives we’ve got planned for 2006:
· Plateaulife.com’s “Affordable & Effective” Guarantee!
· Google AdWords campaign
· Plateaulife.com Affiliate Program
· Top Scores Program
· Adding local flavor through “Featured Articles & Events
· The Plateau Life Open Tennis Challenge: July 28th, 29th and 30th
· Weekly Gift Certificate Give Away
· New “Members (Clients)” Page
Plateaulife.com’s “Affordable & Effective” Guarantee:
Measuring success in advertising can be challenging when it comes to the web. While clicks can tell you that you’re generating enough interest to warrant some good information browsing, they often don’t really tell you the amount of business you’re in fact generating from your specific ad placement. One way to flush this out is to offer a “site branded” printable coupon that can be redeemed in person at your place of business. Another would be to create a special offer code that can be input on your company’s web site to produce the same discount. Either way, you’re able to see concrete evidence of new business attributable to placing your business on Plateaulife.com.
Keeping the above in mind, we are excited to introduce the Plateaulife.com “Affordable & Effective” Guarantee! When you include a printable "Plateaulife.com branded" coupon or special offer code on Plateaulife.com, you will recoup the entire cost of your Plateaulife.com advertising campaign with future business revenue during the term of your contract. If you don’t, Plateaulife.com will extend your advertising term on Plateaulife.com for a second year at no charge. If you would like to participate in this program, simply go to our “Create a Coupon” (http://www.plateaulife.com/createacoupon.htm) page, fill out our web form, and we’ll post it on our “Top Scores” page as well as making it visible next to your standard category logo link.
Note: Your printable "Plateaulife.com branded" coupon or special offer code must remain available on Plateaulife.com for the duration of your one year contract term, and must include a "significant" discount equal to or greater than one of your company's regular promotions. A 2 for 1 coupon is ideal, but clearly doesn’t make sense for some business categories.
Google AdWords Campaign:
Google is the world’s number one search engine by a long shot. Our new Google AdWords campaign is squarely focused on lifting the Plateaulife.com home page to the top of the Google search results heap. Plateaulife.com pays Google a premium to put Plateaulife.com at a top level position every time a relevant search query is entered. We anticipate a substantial increase in traffic to Plateaulife.com as a result of this campaign. You can help us make this campaign a success! If you see a local category (example: Sammamish Real Estate) that does not produce the Plateaulife.com home page in your own Google search, please let us know by sending an email to email@example.com. Be sure to include the key words you entered in your search and we’ll review it for addition to our Google AdWords campaign.
Plateaulife.com Affiliate Program:
Tell people about Plateaulife.com and get paid for it! As with many businesses, one of Plateaulife.com’s best avenues of growth comes in the form of a successful referral from existing clients. Becoming an affiliate costs nothing and can help your business generate extra cash flow, often easily offsetting your cost of being a Plateaulife.com client! If you are interested, please go to our “Affiliate Application” (http://www.plateaulife.com/affiliate.htm) web page. Once you have agreed to and submitted the web based application form, we will review your affiliate application. Upon approval, we will issue you a 4 digit "Affiliate ID". This ID will serve as a tracking number for your referrals and subsequent payment of referral fees in the form of a check from Dogleg Productions LLC, the parent company of Plateaulife.com.
Top Scores Program:
The Top Scores program (located on the far right of the Plateaulife.com horizontal navigation bar) will soon highlight outstanding deals that are part of the Plateaulife.com Guarantee (see above). This will be in addition to existing offerings displayed in the Top Scores program.
Adding local flavor through “Featured Articles & Events”:
One of our goals at Plateaulife.com is to have every category page contain a “Featured Article”, authored by a local business owner, that can both educate and entertain site visitors. This adds a lot of “local flavor” to the site and is a great way to spread the word about your business and ours. A great example currently on Plateaulife.com can be found on the “Golf” and “Book a Tee Time” pages and features an article authored by Matt Campbell, PGA Head Golf Pro at Mount Si Golf Course.
If you would like to create a “featured article” for your category of business, please email a web link or the text itself to firstname.lastname@example.org. As a note to realtors on Plateaulife.com, we are now running an “Open House of the Week” feature on the Real Estate page of Plateaulife.com. If you would like to showcase one of your upcoming open houses, simply email the appropriate web link to email@example.com. Keep in mind that we are always open to new ideas about how to best promote within each category. So please, continue to send in any new ideas you have that might be a good fit!
The Plateau Life Open Tennis Challenge:
a bit of a tennis fanatic, I’m pretty excited about this one! From July 28th – 30th,
we’ll be hosting the first annual Plateau Life Open Tennis Challenge at
Weekly Gift Certificate Give Away: To continue generating buzz & excitement, Plateaulife.com planning to start offering a weekly “Gift Certificate” give away. We’ll announce the winner each week on the “winner’s circle” page. If you are interested in participating in this program, please email firstname.lastname@example.org and indicate both the description and dollar amount (if appropriate) of the item would like to offer.
Members (Client) Page: To start with, the new Plateaulife.com Members page (http://www.plateaulife.com/members.htm) will serve as a resource for clients to update their online coupons, become an affiliate partner, participate in the Gift Certificate Give Away, or to simply communicate with Plateaulife.com. Coming soon this Members page will become a password protected page, accessible only by Plateaulife.com clients.
Please don’t hesitate to call or email me with any comments, questions, or suggestions.
David Vaughan: Owner – Plateaulife.com