Greetings to all clients & here’s to a happy and prosperous 2006!


First off, I want to thank all of you for your belief in the vision and its continued evolution as an affordable and effective place for you to promote your business.


I expect 2006 to be a year of explosive growth for, and to show my appreciation for your business, I am resetting your “start date” to January 31st, 2006.  Therefore, if you signed up with at any time during our first half year of existence, you are now paid through January 31st 2007.


Now, I’d like to introduce some new initiatives we’ve got planned for 2006:


·’s “Affordable & Effective” Guarantee!

·          Google AdWords campaign

· Affiliate Program

·          Top Scores Program

·          Adding local flavor through “Featured Articles & Events

·          The Plateau Life Open Tennis Challenge: July 28th, 29th and 30th

·          Weekly Gift Certificate Give Away

·          New “Members  (Clients)” Page’s “Affordable & Effective” Guarantee:

Measuring success in advertising can be challenging when it comes to the web.  While clicks can tell you that you’re generating enough interest to warrant some good information browsing, they often don’t really tell you the amount of business you’re in fact generating from your specific ad placement. One way to flush this out is to offer a “site branded” printable coupon that can be redeemed in person at your place of business.  Another would be to create a special offer code that can be input on your company’s web site to produce the same discount.  Either way, you’re able to see concrete evidence of new business attributable to placing your business on 


Keeping the above in mind, we are excited to introduce the “Affordable & Effective” Guarantee! When you include a printable " branded" coupon or special offer code on, you will recoup the entire cost of your advertising campaign with future business revenue during the term of your contract.  If you don’t, will extend your advertising term on for a second year at no charge. If you would like to participate in this program, simply go to our “Create a Coupon” ( page, fill out our web form, and we’ll post it on our “Top Scores” page as well as making it visible next to your standard category logo link.


Note: Your printable " branded" coupon or special offer code must remain available on for the duration of your one year contract term,  and must include a "significant" discount equal to or greater than one of your company's regular promotions.  A 2 for 1 coupon is ideal, but clearly doesn’t make sense for some business categories.


Google AdWords Campaign:

Google is the world’s number one search engine by a long shot. Our new Google AdWords campaign is squarely focused on lifting the home page to the top of the Google search results heap. pays Google a premium to put at a top level position every time a relevant search query is entered.  We anticipate a substantial increase in traffic to as a result of this campaign. You can help us make this campaign a success! If you see a local category (example: Sammamish Real Estate) that does not produce the home page in your own Google search, please let us know by sending an email to Be sure to include the key words you entered in your search and we’ll review it for addition to our Google AdWords campaign. Affiliate Program:

Tell people about and get paid for it!  As with many businesses, one of’s best avenues of growth comes in the form of a successful referral from existing clients.  Becoming an affiliate costs nothing and can help your business generate extra cash flow, often easily offsetting your cost of being a client!  If you are interested, please go to our “Affiliate Application” ( web page. Once you have agreed to and submitted the web based application form, we will review your affiliate application. Upon approval, we will issue you a 4 digit "Affiliate ID".  This ID will serve as a tracking number for your referrals and subsequent payment of referral fees in the form of a check from Dogleg Productions LLC, the parent company of 


Top Scores Program:

The Top Scores program (located on the far right of the horizontal navigation bar) will soon highlight outstanding deals that are part of the Guarantee (see above). This will be in addition to existing offerings displayed in the Top Scores program.


Adding local flavor through “Featured Articles & Events”:

One of our goals at is to have every category page contain a “Featured Article”, authored by a local business owner, that can both educate and entertain site visitors. This adds a lot of “local flavor” to the site and is a great way to spread the word about your business and ours. A great example currently on can be found on the “Golf” and “Book a Tee Time” pages and features an article authored by Matt Campbell, PGA Head Golf Pro at Mount Si Golf Course.


If you would like to create a “featured article” for your category of business, please email a web link or the text itself to  As a note to realtors on, we are now running an “Open House of the Week” feature on the Real Estate page of  If you would like to showcase one of your upcoming open houses, simply email the appropriate web link to Keep in mind that we are always open to new ideas about how to best promote within each category. So please, continue to send in any new ideas you have that might be a good fit!


The Plateau Life Open Tennis Challenge:

Being a bit of a tennis fanatic, I’m pretty excited about this one!  From July 28th – 30th, we’ll be hosting the first annual Plateau Life Open Tennis Challenge at Skyline High School’s excellent tennis facility located on the peak of the plateau.  Stay tuned for more information and sponsorship opportunities!


Weekly Gift Certificate Give Away:  To continue generating buzz & excitement, planning to start offering a weekly “Gift Certificate” give away.  We’ll announce the winner each week on the “winner’s circle” page. If you are interested in participating in this program, please email and indicate both the description and dollar amount (if appropriate) of the item would like to offer. 


Members (Client) Page: To start with, the new Members page ( will serve as a resource for clients to update their online coupons, become an affiliate partner, participate in the Gift Certificate Give Away, or to simply communicate with  Coming soon this Members page will become a password protected page, accessible only by clients.




Please don’t hesitate to call or email me with any comments, questions, or suggestions.





David Vaughan: Owner –